Eros Now Kicks Off Bollywood Film Festival On Facebook Powered By Mzaalo This Diwali


Fans can watch 30 movies over 30 days from 3rd November

MUMBAI, India, November 02, 2021– (BUSINESS WIRE) – Eros Now, one of South Asia’s premier over-the-top entertainment (OTT) platforms owned by Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX” or “the Company”) , a global entertainment business, is launching a month-long Bollywood film festival on Facebook Watch this Diwali. As part of this collaboration, Eros Now will present a film every day from its huge library of over 12,000 Indian films and broadcast them on Eros Now Facebook page of 3rd November to 2sd December. The films will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.

Eros Now has carefully selected the films to ensure the right balance of genre, scale and relevance during the holiday season. The list includes popular titles from the 90s and 2000s such as Tere Naam, Hum Dil By Chuke Sanam, Devdas, Cocktail, Love Aajkal to popular releases of the past decade like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Donor Vicky to new versions such as Simple hathi sathi and more.

Commenting on the campaign, Ramakrishnan Laxman, Senior Vice President of Marketing, Eros Now said, “Our data science-led research indicates that Bollywood movies have high repeat viewing value. And during the festival season, this repeated viewing increases many folds. With people now preferring to stream lengthy content to their devices, this partnership with Facebook allows us to extend the joy of watching Bollywood’s old and new gems this Diwali to billions of savvy audiences. We believe this campaign will add to the experience of celebrating Diwali in people’s lives.. “

Paras Sharma, Director, Media Partnerships, Facebook India said, “Our focus in India with Facebook Watch reflects the diverse tastes of consumers across the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to allow fans to watch their favorite Bollywood movies on Facebook Watch. We hope this experience will allow people to share, connect and be entertained with content they love on Facebook.. “

Vikram Tanna, COO, Mzaalo said, “This industry’s first initiative is a prime example of democratizing the best of Bollywood content. Our association with Eros opens up new avenues of user-brand experiences to drive the social entertainment business. We’re confident that this unique festive partnership will pave the way for more engagement and lead to greater adoption of our content.. “

Eros Now has a community of 10 million fans on Facebook, and this collaboration between the two companies will provide fans with an interactive viewing experience. Bollywood is an integral part of the Indian consumer video experience, and both partners are committed to growing the online video audience in India.

About Eros STX Global Corporation

Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces and distributes films, digital content and music in multiple formats such as film, television and streaming OTT digital multimedia to consumers around the world. the world. Eros International Plc changed its name to Eros STX Global Corporation following the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of India’s biggest OTT players and a leading studio with one of Hollywood’s fastest growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers premium feature films and episodic content across a multitude of platforms at the intersection of the world’s most dynamic and dynamic global markets including the United States, India, the Middle East, the ‘Asia and China. The company also owns the rapidly growing OTT platform Eros Now, which owns the rights to over 12,000 movies in 13 languages ​​with over 19 million premium paying subscribers, 20.9 million core paying subscribers and 224 million registered users as of March 31, 2021. For more information, please visit ErosSTX.com.

About Eros now

Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 19 million premium paying subscribers, 20.9 million basic paying subscribers and 224 million registered users in more than 150 countries around the world. It offers endless entertainment hosting one of the largest film libraries (over 12,000 digital titles), as well as premium original episodic series, music videos, unmatched in quantity and quality. Eros Now also has a comprehensive library of abridged content, totaling over 4,400 abridged videos, including exclusive trailers and original short interviews. To date, Eros Now has successfully presented over 180 films in 13 languages, including Hindi, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, Punjabi and more. Eros Now was named “Best OTT Platform of the Year 2019” at the British Asian Media Awards. The platform also won awards for original content and marketing at SCREENXX 2020. To access Eros Now, please visit: www.erosnow.com or download the app.

About Mzaalo

Mzaalo, a decentralized application (dApp) launched by the Xfinite entertainment ecosystem, is a blockchain-powered gamified video platform powered by XET (Algorand Standard Asset) designed to restore trust between consumers, content creators and marks. Mzaalo offers free access to premium content to users, including over 12,000 movies, originals, live TV, music and more. Mzaalo’s token algorithm allows users to earn rewards that can be spent on more than 600 established brands, including merchandise, digital products, games, and celebrity experiences. Mzaalo has established various partnerships with global companies to drive innovation and create new use cases. Recent partnerships include those with Josh, Dailyhunt, SpiceJet, Daimler India and Eros Now. Xfinite’s utility token, XET, the native currency of the Xfinite ecosystem, is listed on Bitmart and MEXC.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211102005634/en/

Contacts

Investor contact:
Drew borst
Executive Vice President, Investor Relations and Business Development
Global Company Eros STX
[email protected]


Darcy J. Skinner

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