Fifth Edition of JLU International Media and Design Festival Held at Jagran Lakecity University, Bhopal

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Rajdeep Sardesai and Smita Prakash were the main guests with 24 speakers, shared their views around the central theme “Reinventing media in a hyper-connected world”

Bhopal, Madhya Pradesh, India (NewsView)

The fifth edition of JLU International Media and Design Festival was held at JagranLakecity University in Bhopal. Organized by the Faculty of Journalism and Creative Studies at JagranLakecity University, this annual two-day festival of ideas and conversations was held from April 15-16, 2022. The festival is designed to help professionals, academics, researchers, student communities and individuals to spark conversation. and connection on various themes rooted in media, communication and journalism, advertising and public relations, design, experiential marketing and film. Speakers addressed a wide range of topics in research and practice in media, communication, journalism and culture through the art of storytelling.

Delivering the inaugural address on the first day, chief guest Shri. RajdeepSardesai, Consulting Editor, India Today Television, said, “Mass media pervades almost every facet of our daily lives and technology is constantly changing the way we live. These are exciting times for the media, but also extremely difficult times. It is imperative that we broaden the conversation, with multiple stakeholders, to recognize where the media should go. I am very excited to be part of this festival and look forward to wonderful exchanges of ideas in this most critical area.

This year’s edition sparked ideas through a combination of keynote speeches, fireside chats, panel discussions, masterclasses and an exhibit. 24 experts, practitioners and media leaders like RajdeepSardesai, Smita Prakash, Josy Paul, Syed Nazakat, Prof. KG Suresh, Amit Bapna, Ashish Kulkarni, NitinSethi, RJ Purab, MoushumiDutt, MohitSoni, Samir Kumar, PrasenjitMund, SushmaGaikwad, Neelabh Banerjee, Mitu Samar, Munwar Khan, Shard Dwivedi, Brijesh Rajput, Prasoon Mishra, Anand Pandey and others are addressed, debated and mentored students and scholars in central India over the two days in April 2022.

Jagran Lakecity University Chancellor, Shri Hari Mohan Gupta said, “Our relationship with media, entertainment and information is constantly evolving, with media and related sectors becoming extremely ambulatory. The goal of our engagement with the media should now be to enable them to become a tool for community empowerment and change. Ethics, facts, connection with the public and objectivity have always been the foundations of a good journalist. These aspects are even more critical today. This festival, I am sure, will contribute to the conversation in a profound way.

Smita Prakash, Editor-in-Chief of ANI, in her farewell speech on the second day, said: “When access to quality information has become a matter of life and death, we have once again seen how much our societies need journalists and media professionals to inform citizens in an increasingly complex world.The hyper-connected world presents enormous opportunities as well as challenges for journalists, but we, as As public intellectuals, let us lead innovation and evolution.To do this, journalists must understand the changing dynamics of social and media consumption brought about by the new online paradigm.

A large number of students, professionals and scholars from central India participated in the Festival this year.

About the Faculty of Journalism and Creative Studies

JagranLakecity University’s Faculty of Journalism and Creative Studies prioritizes pursuing a bold vision to influence and impact how the world connects today and tomorrow. We invite you to explore the Jagran ecosystem for the study of Journalism, Design, Advertising & PR, Films, Entertainment, Events, Photography, Animation, UX&UI, visual communication design and digital media marketing.

The Faculty of Journalism and Creative Studies is a unique interdisciplinary hub of graduate, postgraduate and doctoral studies that combines a variety of fields, experiential learning, innovation and technology. By combining the state-of-the-art Shri Gurudev Gupta production and media design studios with creative inspiration, we push the boundaries of creative exploration. We empower students to become the creative leaders of tomorrow.

The four schools under this faculty are “Jagran School of Journalism and Communication”, “Jagran School of Design”, “Jagran School of Films and Animation” and “JagranWizcraft MIME School of Entertainment and Events”.

Research and practice are two linchpins of the faculty ecosystem, reflected in its Centers of Excellence and various projects, our various student-run clubs and student media like Lakecity Voice, Lakecity Live, Lakecity Buzz, Lakecity News support interdisciplinary creative studies.

Image: RajdeepSardesai, Editor-in-Chief, India Today TV at the inauguration


Darcy J. Skinner