Brooklyn, United States, November 22, 2021 (GLOBE NEWSWIRE) –
An eclectic mix of over 50 artists will perform at the launch of the new Harlem Cultural Festival. Performers include Rakim, the Count Basie Orchestra, Slick Rick, “First Lady of DEF Jam” Alyson Williams, Herbert Holler, DJ J-Ronin, Omar Edwards the “Sandman” from NBC’s Showtime at Apollo and CAMP on Sunday 28 November, 2021 at the famous Apollo Theater from 2 p.m. to 10 p.m. The Harlem Cultural Festival (HCF) 2.0 is a revival of the almost forgotten events that took place at Harlem’s Mt. Morris Park (now known as Marcus Garvey Park) in the summer of 1969 and the subject of the Questlove 2021 documentary, âThe Summer of the Soul. Through music, spoken word, dance and visual arts, the HCF will celebrate the rich culture of the black community. This revival will also be broadcast live to a national audience and international via Launch Global for an additional audience of tens of millions of people around the world.
âThe Harlem Cultural Festival is an excellent property for delivering content and brands committed to the black community. Expansion through the diaspora will give the community and the brand global reach. said Larry Harris, CEO of Alpha Precision Media (Amazon advertising partner), festival brand sponsor and leader in media targeting and branding.
As it grows, the HCF will evolve into a series of free, family-friendly concerts and public events in support of black culture and black communities. Not only envisioned as an annual event in Harlem opening Memorial Day weekend 2022, it will also spread across the country and across the global African diaspora.
âLike many good companies, we strive to be good global citizens here at Cleverhood. Our outerwear is dedicated to human mobility, safe neighborhoods, open spaces and fairness on the streets for all. Fairness in mobility makes a community stronger, healthier and happier, âsaid Susan Mocarski, founder and designer of clothing brand Cleverhood.
Proceeds from the Harlem Cultural Festival will be donated to the non-profit organization âWhen the Rainbow is Enufâ. Using the power of music and the arts, the nonprofit will advance several goals, including:
Awareness and advocacy for social justice
Raise funds to support victims and families of police violence and hate crimes
Educate and involve the community in civic activities
Support community self-determination and empowerment, and
Support a thriving arts community
HCF Community Sponsor Fred Davie of Union Theological said, âThe Harlem Cultural Festival is a great property for delivering community-engaged content and brands. Expansion through the diaspora will give the community and the brand global reach.
For free entry, guests will need to register on TICKETMASTER or https://harlemculturalfestival.org before the festival or all COVID protocols will be followed.
The live broadcast of the event will be broadcast on harlemculturalfestival.org, on Instagram Live: @harlem_cultural_festival and launchglobal.tv
HCF will have its own merchandise for sale on site, including branded t-shirts, coffee mugs and other merchandise. In addition, there will be on-site health check-ups and information on wellness, anti-violence programs and other services to empower and educate participants.
âThe rebirth of this historic festival is an important time to reflect on what the events of the 1960s represented: celebration and empowerment of the black community. I am honored to participate in this innovative showcase, âsaid Alyson Williams.