#IndiaAtCannes: The India Pavilion at the Cannes Film Festival and Market is a home for Indian filmmakers, says FICCI Director General Arun Chawla

This year’s Cannes Film Festival, which runs from May 17-28, will have India as its country of honour. Interview with Arun Chawla, Managing Director of the Federation of Indian Chambers of Commerce and Industry (FICCI), about India’s participation in Cannes.

What is the main theme or projection of the India Pavilion this year in Cannes? How will we present India as a content hub for the world?

India has been named the official country of honor of the Marché du Film – Festival de Cannes 2022. India will be honored through several industry programs of the Marché du Film, as well as other planned initiatives This year. This includes the world premiere screening of five films – Rocket: The Nambi Effect, directed by R Madhavan; Alpha Beta Gammadirected by Shankar Srikumar; Godavaridirected by Nikhil Mahajan; Boombra ridedirected by Biswajeet Bora; Niraye Thathakalull A Maramdirected by Jayaraj and dhundirected by Achal Mishra.

This year, the India Pavilion in Cannes will also host a start-up pitch session, “Cannes Next” – an innovation-driven executive conference and business development platform exploring the future of the industry. entertainment. This is a new segment inspired by high-level visionaries and decision makers through a bespoke series of inspirational talks, keynotes and panel discussions; to develop your network with creatives, customers and technology companies, among our various events.

Film Bazaar and the National Film Development Corporation of India will present their special selection of feature films in post-production, always looking for sales agents, distributors or exposure at the festival. These films are in development looking for potential investors and founders. India had the opportunity to present 5 films selected in the “Goes to Cannes” section. These include Baghjan by Jaicheng Zxai Dohutia; Bailadila by Shailendra Sahu; Ek Jagah Apni by Ektara Collective; Disciple by Harshad Nalawade; and shivamma by Jai Shankar.

What is FICCI’s role at the Indian Pavilion in Cannes?

FICCI has been managing the India Pavilion for eight years. He supported the ministry [of Information and Broadcasting] managing the India Pavilion online for the past two years when this film market was held virtually. FICCI manages all activities, including interactive sessions, trailer and poster launches, networking nights, and more. Round tables with world film festivals, film commissions, film funds and other global production houses are organized for the benefit of Indian delegates. FICCI also handles publicity of the India Pavilion activities on all platforms like outdoor, print advertising, website advertising, advertising through catalogs and brochures, etc.

The Ministry of Information and Broadcasting (MIB) has undertaken many initiatives with FICCI for the Indian Pavilion in Cannes. Can you highlight a few?

The ministry is setting up the India Pavilion to create a home for Indian filmmakers attending the Cannes Film Festival and Market. Meetings of the world’s leading film commissions in the media and entertainment space with officials from the Ministry of Information and Broadcasting at the Cannes Film Market provided policy inputs to support filming activities in India. Moreover, the meetings with the persons in charge of the Global Film Festival contributed to improve the visibility of India in the Global Film Festivals on the one hand and to enrich the content of the International Film Festival of India on the other hand. Indian delegates’ business meetings with those from other countries at the India Pavilion have helped boost co-production activities between Indian filmmakers and their global counterparts, fund opportunities for Indian filmmakers and ensure for Indian films to be picked up by international sales agents. releases as well as inclusion in various film festivals.

Darcy J. Skinner