Kona Coffee Culture Festival Partners with Acclaimed Artist

June 5, 2021, 8:00 a.m. HST
* Updated June 4, 8:09 p.m.

A critically acclaimed New York Times best-selling picture book illustrator designed this year’s signature piece for the Kona Coffee Cultural Festival.

The iconic artwork, created by Jing Jing Tsong, will feature on all official Kona Coffee Culture Festival merchandise, including the festival button, print materials, magazines and retail merchandise. Official merchandise will be available on the Festival’s online store (www.konacoffeest.com) as well as at events throughout this year’s Festival.

“The artist’s unforgettable style uniquely captures the many elements of the coffee festival events and brings them together in a colorful and joyful quilt-inspired piece that wraps itself in celebration of the 50th anniversary of the cultural coffee festival of Kona,” officials said in a news release Friday, June 4.

Jing Jing Tsong’s latest illustrations can be found in the book “If I Were a Tree” by Andrea Zimmerman.

Kirkus Reviews writes, “Readers will delight in the jaw-dropping illustrations. The double pages are rich and vibrant, with Tsong using the colors of nature to evoke a warm and inviting environment.


Locally, Jing Jing’s work can be found in Gabrielle Ahuli’i’s Hawaiian Legends for Little Ones boardbook series.


The Kona Coffee Cultural Festival celebrates its 50th anniversary as Hawaii’s oldest festival returns this year – Thursday, Nov. 4 through Sunday, Nov. 7, 2021. Throughout the festival, festival-goers celebrate the harvest as farms in Kona coffeehouses offer a first-hand look at cultivating this world-renowned culture, the coffeehouse arts scene is filled with inspiration, and music and dance enrich cultural exchange. Kona Coffee and Food Events feature tastings, and hands-on cultural events help tell the story of Kona’s rich coffee history.

Darcy J. Skinner