SRMG participates in the Cannes Lions International Festival of Creativity

SRMG, one of the largest global media groups in the Middle East, is heading to the Cannes Lions International Festival of Creativity for the first time, showcasing the best and brightest media creators and innovators from the MENA region.

Now in her 68e year, the Cannes Lions festival is globally recognized as the destination for creative excellence with its annual media and creative industries forum.

SRMG CEO Jomana Rashed AlRashid said participating in the Cannes Lions was the perfect opportunity for SRMG to showcase the wide range of talent and partnership opportunities available in the MENA region on the global stage.

“As one of the most established and largest media groups in the Middle East and the only publicly traded media company, SRMG is uniquely placed to celebrate industry success and explore future trends. Participating in the Cannes Lions festival gives SRMG the opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation and creativity. Media as we know it is changing and SRMG is playing a leading role in transforming the media landscape and preparing for the opportunities the future of media presents,” she said.

The Cannes Lions 2022 theme is “Focus on the Future” and SRMG has crafted a bespoke program of activations with experts from leading global and MENA companies, industry thought leaders and some of the world’s leading creative innovators. .

Consult the complete program of the SRMG experience on and connect with SRMG at the Cannes Lions.

Darcy J. Skinner