The Cannes Lions International Festival of Creativity invites new ideas

The Cannes Lions International Festival of Creativity returns after a two-year hiatus. At the center of a revamped program, five new Global Growth Councils for Progress will come together to work collectively during the festival and throughout the year to deliver solutions and drive progress for business, planet and society. in general.

Each Council – made up of creatives, marketers, activists and industry leaders from brands and agencies – will focus on a theme, identified by the creative community as the most pressing. These are sustainability; diversity, equity and inclusion; data and technology; brand creativity and effectiveness; and talents.

Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Boards will meet first at the Cannes Lions from June 20-24, then meet virtually and in person throughout the year to make progress on commitments agreed at the Festival. .

Setting the agenda on stage in Cannes

Uniting the industry around a collective agenda and agreeing on actions will be the sole objective of the Councils during Cannes Lions, aiming to achieve measurable results and progress for the industry and its stakeholders. The Presidents of the Council will meet on the last day of the Festival to set the agenda and their commitments for the coming year on the world stage. Each Board will then prepare to return to Cannes in 2023 to take stock of its collective progress.

Formation of five Global Councils drawn from across the industry

“We bring together the most diverse and powerful voices in the industry to tackle the most pressing issues facing the creative industry and the world right now.,” said Simon Cook, CEO of LIONS.

25-30 entrepreneurial and visionary core members will sit on each board, alongside 25 other visionary creative professionals – nominated via an open call – from around the world. Members will bring new perspectives and ideas to accelerate the pace of progress on a larger scale, as part of a truly global collective voice of some of the most creative minds on the planet.

Expansion of the Global CMO Growth Council

The Global Growth Councils for Progress are an evolution of the CMO Growth Council of the Cannes Lions and the Association of National Advertisers. Since its launch in 2018, it has brought together the most brilliant CMOs from around the world in Cannes. Nick Primola, EVP, ANA Global CMO Growth Council, added: “The Cannes Lions Festival will mark a pivotal moment in accelerating our progress to have greater international impact as the entire industry now aligns around of a common program.

Invitation to the community

Every festival attendee and LIONS member is invited to contribute to the conversation by joining a Council community to debate, engage, create or lead an initiative that supports collective progress and be part of the first and only truly leadership community. world of industry that is united around the agenda of growth and progress.

To allow delegates to learn about the Councils’ ambitions and contribute their ideas on solving the industry’s most pressing issues, a networking event and activation space will take place during Cannes Lions, and the official app welcomes ideas from professionals in the global community on how to solve the challenges of the Councils’ five central themes.

LIONS State of Creativity Study

Organized in 2022, the LIONS Study on the state of creativity brought together the views and ideas of a diverse set of voices from across the creative ecosystem. The key issues identified by thousands of creatives and marketers in the study will now be addressed by the Global Growth Councils for Progress, which will set the industry agenda for the year ahead.

Further information on the Festival, including the agenda, awards and Global Growth Councils for Progress, can be found at canneslions.com.

Darcy J. Skinner