The Cannes Lions International Festival of Creativity will return to Cannes, France in June 2022, Marketing & Advertising News, ET BrandEquity
The Cannes Lions International Festival of Creativity has confirmed its return to Cannes, France, from June 20 to 24, 2022.
Philip Thomas, President of LIONS, said: âWe look forward to bringing the industry together and bringing the community together again. For over 67 years, Cannes Lions has served as a unifying force for the global creative community. As the world continues to change and change, we know that our role as organizers must evolve. Building Cannes Lions as a hybrid festival will allow us to continue to reach out to our broader creative community that we have welcomed through our digital initiatives over the past 18 months. It gives us the opportunity to democratize, innovate and reinvent the Festival for the future.
Festival plans, which will build on membership in LIONS, the digital subscription offering launched in March 2020, are being developed to provide the global community with even more flexibility and easier access to the festival. house of creativity.
Simon Cook, CEO of LIONS, said: âWe are putting the foundations in place to build a purposeful festival that allows our community to come together in meaningful ways. With highly organized content, community networking opportunities and agenda setting initiatives, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues facing the industry and the world today. ‘hui. In doing so, sustainability is a priority for us – and for the industry – and we are committed to having a sustainability program in place. With a number of partners, we strive to deliver our most sustainable festival in history. “
Over the past 18 months, Cannes Lions, in collaboration with owners Ascential, has developed a health and safety standard that provides industry best practices at live events. The Festival will adhere to the latest sanitary guidelines before and during the event. Cannes Lions will open registrations and registrations on January 20, 2022.